- Strategies for Email Marketing By:-Peter Parker
Successful marketing necessitates a particular strategy to be followed. Hence, you need a strategy for email marketing as well. The main advantage of using email as a marketing strategy is personalization and segmentation. Ironically most people also overlook these features of email marketing. You need to make sure that the emails you are sending are pertinent and clear for the recipient. Email can be made relevant by personalizing subject lines, posts, offers, product showcases, and flowing emails depending upon recipient’s action.
- When snail mail meant something By:-Jan Michaels
Some of us reading this may not realize that before email, there was just the United State Post Office delivering our precious mail through rain, sleet, snow and dogs with bad attitudes. And even if it took them 50 years (yep, it really happened) they would deliver you're mail to whomever was still alive by then
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