We all know the failure rate for individual online entrepreneurs is fairly substantial. Only about 20% of all new businesses in the US make it through more than a several years. There are too many reasons why businesses fail, and of course a large number of them will never be known. But if there was any one single biggest reason for failure, it would be making errors and miscalculation of all types. This activity of making money online allows for misinformation of all types across the board. But when it is all said and done, it really isn't going to matter what caused it; but rather the outcome is enough for most people.
Just one mistake concerns the thought that if you offer enough things to your readers, then that will be a wide enough net to cover most situations. We all enjoy having options, so it is an easy to understand feeling to want to provide them to potential customers. However, options are often a destroyer of sales, but yes it can hinge on the situation. The best approach is to avoid presenting a menu of choices for your readers. The simple reason is that, generally speaking, people are terrible in regards to making a choice. Unfortunately, that very much applies when it comes to deciding what to buy. They can become so indecisive that the very common result is nothing is bought!
If you are infamously "cheap," then avoid making the premiss that the rest of the world is cheap, too. Believe this or not, but not every comsumer spends huge amounts of time just to locate the lowest price for something. Look at watches, for example, there are cheap and high-priced watches. Products priced in the upper stratosphere have been known for a long time. So then you know that if these companies can survive for that long, then clearly people are willing to pay much more for them. We can only imagine why a person is willing to pay $10,000 for a watch. If what you promote can be sold at a premium, then do not be afraid to ask for a fair price for it. What you'll need to do is find out how to position your product in your marketing material.
Every now and then you may get a concept for something and perhaps believe just about everyone who sees it will want it. We all have at one time or another. On the other hand, over time there have been several products that seemed to appeal to everybody. Yet there is no individual product or service that everybody has bought. The justification you have to avoid this idea is it will sabotage your efforts; you will start to slack off and lose the marketing fire. It will be so easy for you to wander the path of unrealistic expectations once you have that frame of mind. It is delusional to consider any service/product will be well-received by everybody.
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