Article Friendly article publishing script homepage.
Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese
  Number Times Read : 660      
Categories

Accessories
Allergies
Arts
Asthma
Business
Career
Cars and Trucks
CGI
Christmas
Coding Sites
Computers
Cooking
Crafts
Current Affairs
Databases
Divorce
Education
Employment
Entertainment
Environmental
Family
Film
Finances
Gardening
Green Technology
Health & Fitness
Healthy Living
Holidays
Home
Internet
Legal
Marriage
Medical
Men Only
Motorcyles
New Age
News & Society
Our Pets
Outdoors
Parental Care
Real Estate
Relationships
Science
Self Improvement
Sports
Staying Fit
Technology
Travel
Web Design
Weddings
Weddings
Weddings
Women Only
Writing
 
Stats
Total Articles: 476
Total Authors: 34
Total Downloads: 1611172


Newest Member
Jesse Gammon

 


   

Marketing - Ambush Marketing – Fad Or Fabulous?



[Valid RSS feed]  Category Rss Feed - http://www.articles23.com/rss.php?rss=95
By : Patrick Jones    99 or more times read
Submitted 2012-03-24 15:28:37
The soccer World Cup of 2010 has been famous for many controversies, but one of the most interesting had nothing to do with what was taking place on the pitch. During a game between Holland and Denmark it was noticed by officials inside the stadium that 36 female fans were standing together wearing orange miniskirts (the color worn by the Dutch team). As it turned out, these fans were wearing advertising placed by the Dutch brewery Bavaria and were ejected from the stadium. It was the latest in a growing series of “ambush marketing” campaigns by the brewery.

The reason for this title is that the World Cup has its own “beer sponsor”, which is a different company than Bavaria. By the rules laid down by the sport's governing body, it is forbidden for other companies in specific sectors to advertise inside the stadium if that sector is already represented by another company. By advertising a competing brand, Bavaria had technically broken this law.

The end result of all of this, of course, was that although their advertising was banished from the stadium, Bavaria brewery got a major publicity boost by being mentioned in newspapers the world over, often in articles decrying the corporate stranglehold on the sporting world. Although they had not paid anything like the amount demanded by the governing body to advertise their product, they had received plenty of good publicity – which is the point of ambush marketing. Whatever you think of their tactics, they worked admirably.
Author Resource:- Patrick Jones can be found at: Marketing For Money orMaking Money Online Free Report hostgator promo code
Article From Ezine-Articles 23

Related Articles

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
Rate This Article
Vote to see the results!

Do you like this article?
  • Yes.
  • Not Sure.
  • No.
New Members
select
Sign up
select
learn more
Affiliate Sign in
Affiliate Sign In
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 
Sponsors

Purchase this software